For Elfo Klime Varaždin, our mandate was to accelerate demand generation ahead of the Summer 2025 sales season, with a clear focus on increasing inquiries for air conditioning sales and fast installation services. As the existing website was not optimized for performance campaigns and undergoing no active development, we built a parallel conversion ecosystem using custom campaign URLs and dedicated, high-converting landing pages. These pages were strategically structured with in-depth service content, strong value propositions (including rapid and weekend installations), and multiple lead capture points to drive maximum response.

We executed a multi-channel acquisition strategy combining Google Ads, paid social campaigns, and a bi-monthly newsletter to consistently nurture and reactivate prospects. Over several months, the campaign delivered a 50% increase in service inquiries, with a significant rise in form submissions and direct WhatsApp calls—particularly for urgent and weekend AC installations. Traffic to our custom landing pages scaled substantially, creating a reliable and measurable lead pipeline. The result was a high-performance seasonal campaign that positioned Elfo Klime as the go-to provider for fast, professional air conditioning installation in the Varaždin region.