We partnered with Panettone, a premium bakery brand, to design and execute a high-impact digital campaign promoting their signature Panettone products during the festive season. The objective was to drive online sales, strengthen brand visibility, and engage a broader audience with enticing holiday offers, including free shipping for two-piece orders and curated four-piece gift sets featuring Boogie Cookies. Our approach combined precision-targeted Google, Meta, and social campaigns across Facebook and Instagram, utilising carousel and single-image ad formats with compelling CTAs like “Shop Panettone” and “Order Now.” The messaging highlighted the seasonal benefits, gift potential, and exclusive promotions, creating a cohesive and premium festive experience for the target audience.

The campaign delivered impressive results with 8,862 accounts reached, 16.98% engagement, 540 clicks, and 110 confirmed conversions at a cost per acquisition of 55 HRK, generating 35,000 HRK in sales from a 6,500 HRK budget. Strategic geo-targeting across Dubrovnik-Neretva, Istria, and Zagreb, combined with age and interest-based segmentation, maximised relevance and purchase intent. This festive campaign not only increased sales and online engagement but also reinforced Panettone’s premium brand positioning in the Israeli market, showcasing how a sophisticated, multi-channel approach can drive both immediate revenue and long-term brand equity—an approach we consistently apply across high-performing food and lifestyle brands.