We partnered with Mirisi.hr, a Croatian e-commerce store specialising in perfumes, home fragrances, car scents, and aromatic accessories, to accelerate online sales and improve overall campaign efficiency. Our primary objectives were to increase web orders, reduce cost per acquisition, strengthen brand visibility, and attract high-intent traffic ready to purchase. Over a 12-month period, we implemented a full-funnel Google Ads strategy combining high-intent Search campaigns targeting keywords such as “parfemi online,” “mirisi za dom,” and “jeftini parfemi,” alongside Shopping and Performance Max campaigns, which became the strongest drivers of conversions through automated bidding and smart optimisation.

Remarketing played a critical role in the strategy, contributing 28% of total orders by re-engaging users who had visited the website or added products to cart. We further amplified performance through seasonal campaigns for Christmas, Valentine’s Day, Black Friday, and summer promotions, generating sales spikes of up to 40% during peak periods. As a result, the campaign delivered consistent revenue growth, reduced CPA by 21%, lowered overall CPO, and significantly improved brand visibility. The combination of Performance Max and remarketing proved to be the most effective formula, creating a scalable and sustainable foundation for continued e-commerce expansion.